Articles
Articles by Adam Gerber on paid media, performance marketing, CTV, Reddit, and AI in marketing.
-
Why Don't Brands Spend More Money on YouTube?
Here's the biggest mystery in media: Why don't brands spend more money on YouTube? Despite…
Read → -
Three Reasons to Stay Optimistic About AI
There's a lot of doom and gloom in AI conversations these days. Here are three…
Read → -
Why ChatGPT Needs Reddit More Than Reddit Needs ChatGPT
Kelsie Johnston shared a great perspective recently, but the power dynamic between Reddit, Inc. and…
Read → -
I Tested AI in Google Sheets and Got a 70% Failure Rate
I made a simple game to have Gemini give me the expected daily high temp…
Read → -
Ingenic: The New Word Every Marketer Needs to Know
There's a new useful word making the rounds: ingenic. Kevin Kelly defines it as content…
Read → -
Why Reddit Will Dominate as the Anti-AI Economy's Crown Jewel
Reddit, Inc. will be the most important social platform in the US by the end…
Read → -
Live Shows Worth Every Penny: My 2025 Theater Highlights
In 2025, my favorite but unnecessary personal expense was seeing live shows. Keep reading below…
Read → -
Meta Should Buy Roku
Meta should buy Roku. It sounds bold, but the data makes the case clear. TV…
Read → -
Pinterest's AI Problem
Pinterest is AI ensloppified. Every pin now invites suspicion. What used to be a trusted…
Read → -
TikTok's Ad Revenue Awakening
TikTok advertising revenue is highly suppressed. Always has been. Not because audiences aren't on board…
Read → -
Why Live Theater Remains My Favorite Unnecessary Expense: 2025's Top Broadway Moments
In 2025, amid all the careful budgeting and financial planning, I made a conscious decision…
Read →